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Session Information
Trail Guides OPENING KEYNOTE PRESENTATION 9:15 a.m. - 10:15 a.m.
"Reinventing Yourself for the New World of Credit Unions" presented by Jim Mathis Every credit union leader can reinvent themselves in this economy incorporating 7 bold truths. A personally challenging and value-changing presentation that makes reinvention easy. The economy isn't down; it's different. With recent events, the realities of your business have changed permanently. You don't manage change, you manage how you react to it. No matter what you sell,be it a product or financial services, the next year is probably the end of the way most of us do business. 72% of North America's businesses will have to reinvent the way they do business in the next two years! The truth is that the business we're in is not determined by us but rather by the need or want that is satisfied when the member buys our products and services. To be effective at leadership and marketing, you must see yourself from the member's point of view. A product or service is a convergence of member value satisfactions. Before you have a value driven marketing approach, you must identify these values as absolute truths.
GENERAL SESSION PRESENTATION 10:30 a.m. - 11:30 a.m.
"Economic Linkages to Credit Union Results" presented by Dave Colby, CUNA Mutual Group U.S. economic activity is gaining traction, but the road to recovery will be rough at best and downside detours abound. Please join CUNA Mutual Group's Chief Economist, Dave Colby, for a thought-provoking discussion of the latest economic forecasts, key risk factors, and the impacts on credit union results. Unlike traditional economic sessions, Dave will share best practices to succeed during uncertain times. These actionable strategies are gleaned from successful credit unions throughout the country. Moving beyond the economic cycle and regulatory restructuring, prepare for a new "normal" in consumer finance. Our current path is leading to a slow demise. We must reawaken and refocus our business model to have the greatest positive impact on members and our long-term viability.
CONCURRENT BREAKOUT SESSIONS 1:30 p.m. - 2:45 p.m., repeats 3:15 p.m. - 4:30 p.m.
"It's a Brand New Web: How Social Media Changes Everything" by Brent Dixon Are you ready for the Conversation Age? This session provides an in-depth look at the new technologies every marketer should have in their media mix. Through case studies from inside and outside of financial services, Filene Applied Reseracher, Brent Dixon will show you how to use emerging conversation platforms; including Twitter, blogging, social networks, and consumer-generated content to engage members and prospective members and grow your business.
"Strategies of the Top 100 Credit Unions in Lending" by Rory Rowland Learn what the Top 100 Credit Unions did to become the best lenders.
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