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Albuquerque Chapter of Credit Unions

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One Hour QuickBite Teleconference

Growth Strategies: Retention is the New Acquisition

August 5, 2010

10:00 a.m. to 11:00 a.m. CST

$99.00 per telephone line

The Great Recession is redefining how we market to our members. It seems as if overnight everything we knew, or thought we knew, was becoming irrelevant...or at least not applicable for the time being.

Many marketers are feeling the pain of budget cuts. Doing more with less will be the rallying cry for 2010. It’s time to get back to basics - back to our core values back to people helping people.

We are being called upon to promote thrift - again - and resist promoting debt. Offering a VISA credit card tied to the equity in your home is no longer a great promotion. In fact, it’s dangerous and irresponsible. There’s a new morality that needs to drive our brand.

So how do we market in this new economy? Pushing products and aggressively pursuing members will no longer work the way it used to. Today’s markets are conversations and these markets are getting smarter faster. We need to learn how to join this conversation, listen to our members needs and respond appropriately. The “new normal” in marketing is about questioning everything, nimbly changing direction and re-focusing as conditions dictate. 

Speaker:  Denise Wymore Denise Wymore has been working with cooperatives for over 25 years. She began her career as a teller for a small government employee’s credit union in Portland, Oregon.  Denise has spoken in all 50 states, and was a featured speaker at the World Council of Credit Unions in Warsaw, Poland and Brisbane, Australia.

What You Get For Your Investment:

• 1 hour training session via teleconference that provides a convenient way to train staff.

• No travel expenses or time away from the office which means you save money in your training budget.

Get Connected: It’s as easy as 1 - 2 - 3!
It’s easy and very convenient for you to participate. Here’s how it works…

1. Fill out the information below and submit registration.

2. Prior to the teleconference, you will receive telephone dial-in procedures and PIN number along with handout materials.

3. On the day of the conference gather all the attendees for a mid-morning QuickBite by placing your telephone on speakerphone, distribute copies of the handout material, and enjoy this educational snack!  Questions are welcomed and encouraged!

Cancellation/Payment Policy: Substitutions are always welcome. No-shows and cancellations received five days or less prior to the event will be invoiced for the full registration fee. Please do not send payment; your credit union will be billed. Password information and materials will be e-mailed 48 hours prior to the session.